Graana – Real Estate Platform

Increased organic traffic from ~400K to ~1M by leading technical SEO improvements and performance work.

• SEO growth was limited by technical issues (performance bottlenecks, indexing problems, redirects).
• UI needed alignment with new designs while keeping pages fast and crawlable.

• Led technical SEO roadmap: performance wins, sitemap automation, crawl/index fixes.
• Delivered redesign implementation from Figma with a performance-first mindset.
• Used Cloudflare rules/workers to handle redirects and edge logic cleanly.

• Next.js web app + Node.js scripts/APIs for automation.
• Cloudflare workers + redirect rules for edge routing and SEO hygiene.

• Balancing design changes with SEO stability (avoiding ranking drops).
• Reducing page weight and improving load/interaction metrics across many pages.

• Scaled organic traffic significantly (~400K → ~1M).
• Improved performance and technical health, enabling sustainable SEO growth.

• Redesigned the website to align with new Figma designs.
• Developed APIs and automation scripts using Node.js (including sitemaps).
• Enhanced website + mobile view performance and shipped key UI improvements.
• Implemented Cloudflare redirect rules and worker scripts.
• Led the SEO Technical team and improved SEO ranking and technical health.

Next.js • React • Node.js • React Native • HTML/CSS • Cloudflare • Technical SEO • Performance